Privacy Policy

Heritage Associates LLC
Last Updated: August 7, 2026

This Privacy Policy describes how Heritage Associates LLC ("Heritage Associates," "we," "us," or "our") collects, uses, and shares information when you visit heritage.associates or any related subdomain, request a quote, or apply for insurance coverage through us or through an agency in our distribution network (collectively, the "Sites").

1. WHO WE ARE

Heritage Associates LLC is a Texas-domiciled insurance agency operating in states where the agency and its producers are properly licensed. We offer final expense, burial, and whole life insurance products underwritten by Lincoln Heritage Life Insurance Company and other carriers. Tejas Life, LLC provides technology hosting and back-office servicing support for our business, as described in Section 4 below.

2. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

• Identity and Contact Information: name, mailing address, phone number, email address, and date of birth.
• Insurance Application Information: health history, beneficiary information, coverage selections, and other information you provide in connection with a quote or application. This information may constitute "nonpublic personal information" under the Gramm-Leach-Bliley Act ("GLBA").
• Payment Information: billing address and payment or banking details provided to pay for a policy.
• Call and Communications Data: recordings, transcripts, or AI-generated summaries of calls, texts, and emails with our agents, for quality assurance, training, and servicing purposes.
• Device and Usage Information: IP address, browser type, cookies, and similar data collected automatically when you visit our Sites.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to: provide insurance quotes and process applications; underwrite, issue, and service policies; communicate with you about your application, policy, or account; screen for fraud; improve our Sites and services; and, where consistent with your preferences, provide information about our products and services. We do not use your information for purposes unrelated to our insurance business without your consent.

We use an event collector operated by us to measure visits and funnel progress. Its analytics events may include page and advertising-campaign context and domain-specific anonymous identifiers, but do not include the contact, birth date, health, coverage, beneficiary, banking, or other answers entered in our forms. When your choices permit it, Google Analytics and Meta may also receive approved measurement events.

4. HOW WE SHARE YOUR INFORMATION

We share information only as described below. We do not sell your personal information to unrelated third parties for their own independent use.

• Insurance Carriers: we share application and underwriting information with the insurance carrier(s) you apply to, as necessary to obtain quotes, underwrite, and service your policy.
• Service Providers: we share information with vendors that host, process, and service information on our behalf, including Tejas Life, LLC, which provides technology hosting and back-office support. These providers process information on our instructions and under written agreements that limit use to providing services for our insurance business and require appropriate safeguards. They are not authorized to use your information for their own independent purposes or to sell it to others.
• Other Vendors: we use vendors for functions such as analytics, advertising measurement, payment processing, and communications, including Google Analytics and Meta when your privacy choices permit. You can learn more about Google's privacy practices at www.google.com/policies/privacy and opt out at https://tools.google.com/dlpage/gaoptout.
• Legal and Regulatory: we may disclose information to comply with applicable law, respond to legal process, or protect our rights, and as otherwise required by our insurance regulators.

5. NONPUBLIC PERSONAL INFORMATION (GLBA)

As a licensed insurance agency, we are subject to GLBA and applicable Texas Insurance Code privacy provisions governing nonpublic personal information ("NPI"). We do not disclose NPI to nonaffiliated third parties except as permitted by law, including disclosures to process your application or service your policy, disclosures to our service providers under confidentiality agreements as described in Section 4, and disclosures required by law or regulatory authority.

TRACKING AND PRIVACY CHOICES

We do not alter our Sites' data collection and use practices when we receive a Do Not Track signal. We do honor Global Privacy Control as an opt-out of targeted advertising and disable advertising tags for that browser. Sanitized first-party analytics remains separately controlled, and you may change both settings at any time through the Privacy choices control in the footer.

6. YOUR PRIVACY REQUESTS

Subject to applicable law and insurance record-retention requirements, you may contact us to request access to, correction of, or deletion of personal information we maintain about you, or to opt out of certain advertising uses. We will process requests as required by applicable law and may need to verify your identity before completing a request. To submit a request, contact us using the information in Section 10.

7. CALL RECORDING

Calls may be recorded, transcribed, and summarized using AI-assisted tools for quality assurance, training, compliance, and servicing purposes. Where required by law, we provide notice and obtain consent before recording.

8. DATA SECURITY

We maintain administrative, technical, and physical safeguards designed to protect your information consistent with applicable federal and state insurance privacy and information-security requirements, and we require our service providers to maintain appropriate safeguards.

9. DATA RETENTION; MINORS; CHANGES

We retain application and policy information for as long as needed to service your policy and to meet our legal, regulatory, and recordkeeping obligations. Our Sites are not intended for individuals under the age of 18. We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law; the "Last Updated" date above reflects the most recent revision.

10. CONTACT US

Heritage Associates LLC
9900 Spectrum Dr, Austin, TX 78717
Email: agents@heritage.associates
Phone: (844) 723-PLAN